
Focusing on performance is key to success, which is why we’re proud to announce that we’ve teamed up with Olympic 2012 and Commonwealth Games hopeful Laura Kenney. As a GB athlete and leading 5000m runner, Laura, 23, understands the demands placed on performance wear making her the perfect ambassador for the revolutionary new Shock Absorber RUN bra. Designed specifically for runners, it allows Laura to focus on her performance to be successful as she can.
Laura cites Paula Radcliffe as one of her sporting heroes which is a fitting tribute from someone who is herself tipped to be the next Paula. We caught up with Laura to talk to her about her drive, dedication and motivation, from how she mentally prepares for a race, to her inspiration, goals and finally her secrets for a focused performance.